You have a few options if comes to creating content for your properties. In case you independent real estate agent and do this as a part-time job so you probably looking for some ways to decrease your marketing expenses and the way is to film everything yourself.
- Planning: Before filming, walk through the property and make a list of the key features and spaces you want to include in the tour. Consider the layout and flow of the space, as well as any unique features or selling points. This will help you stay organized and ensure that you don't miss anything important.
- Equipment: You will need a camera, tripod, and a 360-degree camera if you want to create an immersive tour. A regular camera can also be used if a 360-degree camera is not available. The tripod will ensure that your camera stays steady and level, which is essential for creating a professional-looking tour. The 360-degree camera will allow you to capture the entire room in one shot, making it easy for viewers to see the layout and flow of the space. Some popular options include the Ricoh Theta and the Samsung Gear 360.
- Filming: Once you have your equipment set up, start filming. Begin by filming the exterior of the property, including the front and back yards, and any outdoor spaces or features. Next, move inside and film each room, starting with the main living areas and moving through to the bedrooms and bathrooms. Be sure to take multiple shots of each room from different angles to give viewers a sense of the space.
- Audio: Adding a voice-over or background music can help to set the mood and make the tour more engaging for viewers. You can record your own voice-over, or use royalty-free music from a website like AudioJungle or ProductionTrax.
- Editing: Once you've filmed all of the footage, you'll need to edit it and put it together into a cohesive tour. You can use a video editing program like Adobe Premiere or iMovie to do this. Be sure to add transitions and other effects to make the tour more visually interesting.
- Uploading: Once you've finished editing, you can upload the tour to a video hosting platform like YouTube or Vimeo so that others can view it. Be sure to include a title and description that accurately describes the property and its features.
- VR headset: If you have access to a VR headset, you can use it to make the tour more immersive and interactive for the viewer.
Additional tips: -Consider hiring a professional photographer or videographer if you want the highest quality results.
Use a stabilizer if you are using a regular camera to film.
-Add captions or subtitles to the video to help people understand the layout of the property and point out key features.
-Consider adding virtual reality (VR) or augmented reality (AR) elements for an even more immersive experience.
-If you're creating a virtual tour for commercial purposes, be sure to get the necessary permissions to film the property.
By following these steps and using the right equipment, you can create a professional-looking virtual tour of a property that showcases its features and layout to potential buyers or renters.
After you got your footage it is time to decide where to host this content.
When creating a virtual tour of a property, there are several services that an agent can use to host and display the tour. Some popular options include:
- YouTube: YouTube is a widely used video hosting platform that is free to use. It allows agents to upload and share their virtual tours with potential buyers and renters. YouTube also has a large audience, which can help to increase visibility for the tour.
- Vimeo: Vimeo is another popular video hosting platform that is free to use. Like YouTube, it allows agents to upload and share virtual tours with potential buyers and renters. Vimeo also has a focus on creative content, which can be a great fit for virtual tours of high-end properties.
- Virtual tour platforms: Some companies offer specialized virtual tour platforms that are designed specifically for real estate. These platforms often have advanced features such as floor plans, 3D models, and interactive hotspots that can make the tour more engaging and informative for viewers. Some examples include Matterport, iGuide, and RTV.
- The real estate listing websites: Some real estate listing websites, such as Zillow, Realtor.com, and Redfin, allow agents to upload virtual tours as part of their listings. This can be a great way to get additional exposure for the tour and reach potential buyers and renters who are actively searching for properties.
- Agent's own website: The agent can also host the tour on their own website. This can be a great way to keep the tour under the agent's control, and also make it easy for potential buyers and renters to access the tour from a single location.
Ultimately, the choice of service will depend on the agent's budget and the features that are most important for their virtual tour. It's also worth considering which platform will be most convenient for the viewer, as the more accessible and easy to find it is, the more likely it is that people will see it.